El Camino Hacia el Éxito de Tu Clínica Dental

What makes a patient come back and, on top of that, speak well of the practice? The answer Pedro Morchón tries out runs through emotional intelligence and through a strategic decision many practices never get round to taking: deciding which patient they are addressing and what they will give them that they will not find at the surgery across the road. The author develops that argument in short pieces, meant to be read in the gaps in the diary and taken into the surgery the next day. Third edition of a management text written in Spanish from the reality of the dental practice, not from the business manual.