Los 12 Pasos para Mejorar el Rendimiento de Tu Clínica Dental

Pedro Morchón's management guide is written for the dentist who, besides treating patients, has to lead a team and keep a business going. Its thread is twelve steps that build on one another: managing time sensibly, setting objectives, learning from those who are already a benchmark, training and leading other leaders, making use of today's communication channels to strengthen the brand, and holding to a well-considered practice strategy. The propositions are realistic and rest on practical examples, closer to a working manual than to a self-help book.